SOBO Concepts creates apparel, merchandise and online store for ANTIQUES ROADSHOW® Now open: virtual shop with Fan Wear store including shirts, hats and more
Miami, FL (July 6, 2010) - SOBO Concepts LLC has inked an exclusive licensing agreement with ANTIQUES ROADSHOW® that enables SOBO to create apparel and merchandise for PBS's most popular series. In addition, SOBO Concepts will be the exclusive apparel and accessories online retailer for ANTIQUES ROADSHOW. SOBO Concepts (www.soboconcepts.com) is a merchandising and ecommerce company that creates the style for brands, offering a full range of services that make it easy for clients to extend their brand.
"We're pleased to give fans a new way to express their passion for ANTIQUES ROADSHOW, and look forward to the opening of the online store this summer," said Marsha Bemko, Executive Producer. She added that SOBO Concepts was selected for their brand-building and merchandising expertise, and the ability to manage the entire spectrum from concept to ecommerce. Under the agreement, SOBO Concepts will handle everything from creating the online store to designing and manufacturing the products, fulfilling the orders and providing customer service. A portion of every purchase will help support public broadcasting.
The online store, www. antiquesroadshowgear.com, powered by SOBO Concepts, opened in June and will be available from a new virtual shop on the series' website. Initially, fans can shop for ANTIQUES ROADSHOW-branded polos, t-shirts, hats and bags.
"We're thrilled to help ANTIQUES ROADSHOW connect with its loyal and enthusiastic fans in such a personal way," said DeanSchwartz, President of SOBO Concepts. "They have the type of passionate fans that make great brand ambassadors; having their own apparel and accessories will extend the ANTIQUES ROADSHOW brand in a very visible way."
ANTIQUES ROADSHOW is an Emmy® Award-nominated show described as part adventure, history lesson and treasure hunt, seen by nearly 10 million viewers each week. Currently in its 14th season, the series is PBS's highest-rated, and is hosted by Mark L. Walberg.
About SOBO Concepts SOBO Concepts LLC is an apparel and e-commerce company based in Miami, FL. SOBO Concepts "creates the style" for brands by designing custom apparel and merchandise for sale or promotional use. With a full range of services from product design and development to ecommerce solutions including sourcing, warehousing, distribution and customer service, SOBO Concepts makes it easy for clients to extend their brand and revenue potential.
Antiques Roadshow is a trademark of the BBC and is produced for PBS by WGBH/Boston under license from BBC Worldwide. |
