SOBO Concepts is the creation of the dynamic Miami Beach couple Dean and Joanna Schwartz. The college sweethearts (from Groovy UVM) who proudly "never took a break" during their lengthy and long distance pre-marital courtship are the Yin and Yang of the operation- each one bringing their distinct experience, business savvy and marketing prowess to the SOBO Concepts business.

SOBO Concepts is the evolution of Dean's most recent entrepreneurial venture with a Mexican clothing brand named NaCo.  In the process of creating private label t-shirts for some NaCo customers, Dean recognized the untapped potential that established companies have in extending their brands into the apparel arena.  He also realized that most companies didn't know how to accomplish this on their own.  Being a brand builder at heart, Dean created SOBO Concepts to enable companies to achieve their full potential by developing and selling unique and creative branded apparel.

As it turned out, Joanna was also looking for her next entrepreneurial challenge, so after many years of musing about it, she decided to take the plunge and work together with Dean.  Now, they are building SOBO Concepts into the terrific company they know it can be.  Structured with the benefit of their collective experience, and on the principles that being passionate, treating people well, and delivering fantastic products to their customers, SOBO Concepts is truly the result of their shared vision.