A Tip of the Hat – To Your Business

By Dean Schwartz – Would you be surprised to know that 20 percent of all men own a promotional hat from a business? It’s true. In fact, each promotional hat receives a lifetime number of 2,984 impressions, resulting in an average cost of $0.002 per impression. Impressed? With that information, we’d venture to say that you’d probably want a piece of that pie, as well. Thankfully, the SOBO Concepts team is here to help.

The term ‘hat’ can be loosely used to categorize all styles of hats, including visors, baseball caps, trucker hats, skull caps and more.

If you’re a fan of ours, of course, you know that a tremendous point of pride for us is our creativity. How creative can we be with a hat? Very, in fact.

Naturally, the brim and the portion of the hat that covers the head are known as primary targets for some adventure with colors, matching them to your brand. However, the colors of these two parts of the hat can in fact be blended together, and the size-adjusting strap in the back of the hat can feature some color, as well.

The next question, of course, is ‘what about the logo’? Traditional thinking would imply that you stamp your logo on the front of the hat and move on. Not so. You can place the logo on a number of the hat’s panels, or across numerous panels. In addition, you can place content or information on the size-adjusting strap on the back. But that’s not all.

In fact, you can add other embellishments such as patches, puff embroidery, embossing, debossing –pretty much anything you can think of. Minimum orders for these custom caps are 100 units and prices range from around $12-$17, depending upon the level of embellishment. You can even add a woven label or badge, include under peak or sweatband print, a distressed look, brass or chrome eyelets and even bottle openers on the peak.

Have an idea we haven’t thought of? Share it with us. Not sure? Leave it in the hands of our renowned creative team. Get ahead (get it?) with your marketing initiatives with a custom hat!

In the meantime, check out our Facebook page for some ideas, then get in touch with us at 888.752.0432.