Case Study: Blue Man Group Boston
By Dean Schwartz (SWAG Master): Blue Man Group is unmistakable. From the bald blue heads to the energetic performances, Blue Man Group is a must-see show. A combination of art, music, comedy, and technology culminate to create a dynamic show. It is a euphoric celebration of human connection that has universal appeal for a broad range of age groups and cultural backgrounds. New music, fresh stories, custom instruments and state-of-the-art technology keeps the show fresh and relevant.
Blue Man Group Boston was looking for gifts that their customers would use to enhance their VIP package. Being such a well-recognized show, it was important that their brand was expressed. So vivid colors and splashes of paint were a must. A VIP ticket purchase entitles you to, 1) a snap-back cap or a tote bag, and 2) a custom poncho, to keep clean of all the splashing paint. So our designers at SOBO got to work, and here are the products we settled on.
Blue Man Group VIP SWAG
THE CAP: The cap is a cotton twill, flat brim, snapback. But we added some custom touches. We printed a splash pattern underneath the brim, giving the cap personality but not making it so crazy the people won’t wear it. Embroidered on the front is the text,”Ready GLOW”, which is a slogan for Blue Man Group Boston. It appears to be a simple white embroidery. However, the word “GLOW” actually glows in the dark.
THE TOTE BAG: Splashes of bright color cover this tote bag, including the bottom. It is important that VIP ticket holders leave the show feeling they received the fullest experience, so we included the text “Platinum Experience” printed in a repeat pattern on the handle.
THE PONCHO: Blue Man has always utilized a poncho for the VIPs in the front rows, but it was a basic clear poncho. To reinforce the platinum experience, we created a platinum-colored poncho and printed the full-color logo on the back.
If you have not seen a Blue Man group show, do yourself a favor and go see it! And don’t forget to make it a platinum experience. Need custom SWAG for your next event or show? Give SOBO a call at 888.752.0432. We will help you design customized products that express your unique brand. See you at the show!