By Dean Schwartz (SWAG Master): It goes without saying that successful branding is critical to any business, and the overall impact it makes on your company is irreplaceable. But you may be asking yourself: what exactly is branding? Entrepreneur.com defines branding as “what [your customers] can expect from your products and services”. In other words, your brand is your promise to your customers, and this “promise” has huge implications on your bottom-line. Strong brand awareness can change how people perceive your company, both internally and externally, by improving employee morale and decreasing your turnover; all while driving new business, and improving the overall value of your organization. Read more about why your brand is so important in this previous blog.
Now that you know a bit more about the importance of branding, let’s talk about how to maximize your brand awareness. There are a litany of ways to develop your awareness, including, but not limited to: advertising, incentive programs (sign up for our free webinar to learn more!), customer service, and our personal favorite, promotional merchandise (aka SWAG). In fact, promotional products have the highest recall out of all traditional advertising mediums. If you are already using SWAG to boost your brand then you know how impactful it can be, but there’s always room for improvement. Here are a few tips on how to increase your brand awareness using the power of SWAG.
4 Ways to Increase Brand Awareness with SWAG
1. Understand Your Audience – Everyone likes getting gifts. But what they like more is getting gifts that are actually useful or of interest to them. For example, a customized desktop paperweight might be a great gift for a receptionist, but not as useful for the sales rep who is rarely at their desk. Then take into account that the receptionist will only enjoy using and thus displaying the paper weight if it’s aesthetically pleasing and/or has meaning behind it. Know what your audience is interested in and work to seamlessly incorporate your products.
2. Be Cost Effective – The old adage is true, it is the thought that counts. You don’t have to break the bank to come up with a thoughtful promotional product. High-quality is important, but the most memorable SWAG products are ones that are relevant, timely, and spark an emotional connection. SOBO can help you find the right product to check all these boxes no matter what your budget.
3. Get Interactive – The best SWAG engages your audience. Campaigns and products that incorporate games, social media, and personalized mini-experiences are a sure fire way to be remembered. Read more about how one of our clients augmented their trade show experience for their attendees with a zombie-themed lock and key game.
4. “Don’t Try This At Home” – Using SWAG to promote your brand is an important investment. “Don’t try this at home” means don’t try to do everything by yourself. Leave it to a SWAG professional at SOBO Concepts to be in your corner the entire time- we’ll help ensure that you maximize your ROI through “the power of SWAG“. We’re always on top of the latest trends and we’ll help you think strategically about how to increase your brand awareness.
SOBO is truly more than just a vendor. We partner with you throughout the entire process, from design to delivery.
Contact SOBO today and we will help you find the right SWAG to boost your brand and, ultimately, your bottom line. And always remember… SWAG with style!