Case Study: Custom Promoter Uniforms for the Bud Light Event at the Fontainebleau in Miami Beach

Posted By Dean Schwartz
Posted on November 04, 2015

Case Studies: Custom Promoter Uniforms for the Bud Light Event at the Fontainebleau in Miami Beach on

Move over boring polos and unimaginative promoter uniforms—here comes the SWAG!

You’ve seen them. Maybe even used them before. Those hum-drum, outdated tees, crappy caps and other promoter uniforms that may be easy to clean, but have no appeal. You’ve probably read about our SWAG couture in some of my previous posts, but just in case you haven’t, here’s the real deal on promoter uniforms.

If you’ve been settling for those boring, unfashionable promoter uniforms in the name of budget and function, this comes to tell you that you don’t have to spare fashion for function. You can have it all and then some. Case in point—check out what we did for Bud Light. And keep in mind, we can do the same for you.

Sexy has a new SWAG: Custom printed bikinis, tanks and sarongs

Everyone who’s anyone has heard of the Fontainebleau in Miami Beach. So when Bud Light’s marketing agency approached us about a poolside event they’d be hosting there, we wanted to create water-friendly promoter uniforms that were as iconic as the hotel itself. Enter light, bright and sexy custom bikinis, sarongs and tank tops for the ladies, and cool, functional and sexy shirts for the fellas.

Custom printed bikinis, tanks and sarongs on

Dress to impress: custom promoter dresses

Out with the old, in with the bold. When it comes to promoter dresses, it’s time to bid farewell to those tiny logos and unflattering shapes. Your next promotion should be braver, bolder and better looking than ever before. Our latest promoter dress for Bailey’s is the perfect example of how to stand out and get noticed, not just show up and well, just show up. It’s not only vibrant, sexy and fashionable, it screams Bailey’s! And SWAG, of course.

Dress to impress on

How we create our couture is anything but traditional: an intro to dye sublimation

While a lot of companies will use traditional embroidery and silk screen, SOBOConcepts has always balked at the conventional. That’s why we use a sublimation printing technique to create high-fashion looks that are so much more stunning than a screen printed logo on a cheap garment.

We love this process because it allows us to create a bold, truly custom look by essentially dying the fabrics. The sublimation printer uses heat to transfer dye onto the material by turning it into a gas, which can permeate the fabric and solidify in its fibers. This means the fabric is permanently dyed with extraordinarily brilliant coloring and can be washed over and again without any damage to the quality of the image. We’re able to achieve continuous tones that are photograph-quality without using special or more expensive techniques.

Dazzle guests and employees alike with brilliant promoter uniforms from SOBO

So it’s time, you know it is, to say goodbye to the promoter uniforms that have cramped your corporate style for long enough. Any item in our full line of couture can be customized to fit any event and mesh beautifully with your corporate image. Our dye sublimation process ensures that your customers will be dazzled, that your events will be more successful and that your crew will be proud to don their uniform. There’s no need to settle for anything less than SWAG couture again—give us a call at 888.752.0432 and let us design your ideal promoter uniform.

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