Case Study: SOBO Creates Augmented Reality App for Top Recording Artist

Posted on June 17, 2014


By Dean Schwartz (SWAG Master): Months ago, we introduced to you the augmented reality customization options that we’ve made available to our customers. Since then, we’ve been hard at work identifying what the future of SWAG looks like and have been putting a lot of time into this area of our business.

Recently, we had an opportunity to develop an augmented reality app, but without any SWAG attached (…yet). We were approached by the management of Latin, Grammy-winning superstar, Ricardo Arjona, to add augmented reality functionality to his new album, Viaje. The award-winning artist has a tremendous following. How many artists – Latin American or otherwise – can say they’ve sold 20 million albums?

Although SOBO primarily focuses on adding augmented reality to promotional products and apparel and not as a straight-up tech company, they liked our energy, reputation and the fact that our team speaks Spanish and understands the Latin American and US Hispanic markets.

Below are the different screens inside the app (both in Spanish & English), the product of our creation.

If you want to check out how it works, go to either the iTunes or Google app store and download the app. Trust me, you’re going to want to purchase this album, either at your local retailer or at iTunes (it’s got a full 5 star review), but for the sake of our demonstration, scan the Mundo Arjona logo below (also available on their website) from within the app and gain access to behind the scenes footage.


Although the app is primarily to view the album’s hidden video footage, we’ve added some basic information about Ricardo as well as instructions as to what you can do if you haven’t yet purchased the album. For a hardcore fan, it’s a huge incentive to purchase the album. Imagine a 9-year-old girl getting the chance to go backstage at a One Direction concert, and you’ll imagine how geeked out his fans must be.

In fact, we’ve got the numbers to support it – in just over a month since launching the app, more than 9,600 users spending over 47,000 viewing sessions have used the app.

Don’t know how augmented reality can help engage your customers or audience… Let us help you answer that question. We’ve seen the future, and augmented reality is a big part of it. Let’s get you started. 888.752.0432.

TAGS: augmented reality,

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