Case Study: SOBO is Balling – With the NBA


mini_hoopsBy Dean Schwartz (SWAG Master): Some might call this perfect timing to write a blog about the NBA, with the NBA Finals beginning this week. And some might call it a bit of self-serving because the Miami Heat, our hometown team, happens to be a part of it all.

And you’d be right on both accounts. (Go Heat!)

But here’s the backstory. Recently, we worked with the NBA to produce mini backboards for a local promotion in Mexico. In the same way that many of our customers have, the NBA discovered and selected SOBO Concepts because of our rich roots in Hispanic and Latin American markets. We’ve got a who’s who of clients and case studies that showcase our ability to deliver on-point products to niche audiences and do so with gusto. Or in the NBA’s case, a slam dunk.

Specifically, the NBA wanted a custom promotional products team that had the ability to deliver products to Mexico, and had working access to a local office and in-depth knowledge of Mexican customs. On top of that, they were eager to work with us because of our track record for delivering those products efficiently and cost effectively.

And it worked seamlessly. Our local office has historically allowed us to deliver door-to-door with ease, and our end customers never had to deal with a single importation issue. The order was printed with both the NBA logo, as well as the NBA Nights | Cineopolis co-branded logo, the NBA’s local partner in Mexico, and the finished product was exactly what they’d envisioned.

On top of that? We did it all, from start to finish, in under a single month. It’s just another example of SOBO’s track record for delivering the best work, and doing so quickly. If you’re interested to see how that can apply to your business, call SOBO Concepts today at 888.752.0432.

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