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SOBO’s Competitive Advantage – 3 Elements That Separate Us from the Rest


By Dean Schwartz (SWAG Master): Here at SOBO Concepts, our competitive advantage strategy is simple. We provide our clients with much more than just a stock of products with their logo on it. We pride ourselves on creating unique products with memorable designs, and we strive to strengthen the relationship between your business and your customers in truly meaningful ways.

Creativity is defined as “the use of the imagination or original ideas, especially in the production of an artistic work”. We’ll let you decide if our products constitute “artistic work”. However, we are 100% confident in saying that SOBO’s creativity remains unmatched in the industry.

So, what does our process look like? In the interest of time, we’ve narrowed down the 3 key elements that ultimately separate us from the competition. Check them out below!

SOBO’s Competitive Advantage – 3 Elements That Separate Us from the Rest

competitive advantage 2

We Surround Ourselves With Creative Energy.

Creativity is preached daily here. We immerse ourselves in this energy to ensure we reach our daily goal of making original, memorable, and useful products that connect our clients to their audience. These ideas are everywhere around us, you just need to know where (and how) to look. We’re constantly searching for ‘new ingredients’ that will inspire us to produce incredible work and “wow” our customers. Whether in our workspaces, in our conversations, or in our loft-style office; we surround ourselves with anything that will inspire us to “think outside the box”.

Best of all, SOBO’s entire team will work behind the scenes on your order. With other companies, you’re likely receiving ideas from a single marketing rep.; whereas, the SOBO team discusses everything together, and our open floor plan promotes teamwork by allowing for easy communication and feedback. Additionally, each team member is encouraged to offer any idea they may have (no matter how crazy it may seem – crazy can be good sometimes!), and all of this helps to ensure the best idea is selected for each order.

We Offer Free Design With Every Order. 

Why do we do this? Simple: our designers are the best! We promise our customers the best looking, most creative promotional products available- and, well, what’s more creative than an original design?! Sure, we could slap a logo on t-shirts or pens, but so can’t everyone else! We’ll always suggest other, more unique options that will ensure your business enjoys a competitive advantage over your competitors in the market.

Whether you choose the simple route or the more creative route is completely up to you- but we’ll always offer options and deliver on your specific needs.

We Offer Better Return On Investment.

SOBO consistently goes above and beyond for our customers. We offer product and graphic design in-house, which adds tremendous value and ultimately saves you money. We also have factories all over the world, which allows us to add additional creative elements to large volume orders without the incremental costs. Can’t find an off-the-shelf shirt or uniform? We’ll design, cut, and sew your own custom look. Interested in retail packaging or displays? Our experienced team can handle that, too!

On top of it all, we also automatically enroll our customers into our Incentive Program so they earn points following every order. These points are then redeemable for a gift of their choice from our catalog of over 6,000 products and experiences.

We can even implement an Incentive Program for your own employees and/or customers!

SOBO is your one-stop-shop for all things promotional marketing- so please don’t hesitate to reach out if you have any questions. In the words of Maya Angelou, “You can’t use up creativity, the more you use, the more you have.”

Give SOBO a call at 888.752.0432 to get your creative juices flowing and find your competitive advantage!

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