By Dean Schwartz (SWAG Master): Brands and their colors are inseparable. In fact, a custom color can become the brand itself. Think of the breast cancer pink ribbon, the Amex black card, or Tiffany blue. Need more data? According to the Institute for Color Research (CCICOLOR), the average person makes a subconscious judgment about a product within 90 seconds. And more than 2/3 of that judgment is based on color!
Good brands understand the importance of choosing the right custom color. But sometimes printing on specialty surfaces creates issues with using custom colors. Rest assured, SOBO Concepts is up for the challenge! We appreciate the investment our clients make in their color choices, and we know a substitute color just won’t cut it. Your custom color IS your brand, so we will search the world until we find a solution. And in fact, we did just that…
Custom Color Case Study: The Palm Rosé Wine
A marketing consultant brought us an opportunity for The Palm Rosé Wine, imported by Shaw Ross. They wanted 12oz and 9oz clear cups. No problem. They also wanted the cups to be biodegradable. Also no problem. Greenware cups, based in the US, has a great selection of biodegradable solutions. Creating biodegradable cups in their custom PMS color? That was the challenge.
The Palm Rosé pink color is unmistakable. This custom color could not be compromised. We searched high and low for a solution and ultimately used our China factory to create these iconic pink cups totally unique for The Palm Rosé. Save water, drink rosé!
We encourage all our clients to never compromise on your custom color. Running into color issues? Give SOBO a call 888.752.0432 or email firstname.lastname@example.org for help. We will work with you to find the right solution for your needs, even it is halfway around the world! And remember…SWAG with style!