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Case Study: Custom Pencils and Brand Identity


By Dean Schwartz (SWAG Master): The hotel industry is tough. The brand is above all, so to succeed you not only need top-notch hospitality chops, but you also need to pay attention to every little detail – all the way down to the pencils. Now you may be asking yourself, “but why?”. Simple: items such as pens/pencils offer a great chance for a brand to separate themselves from the rest of the industry and leave a longer lasting impression on their client.

Need an example? Keep scrolling to check out the custom pencils we created for The Gabriel Hotel in Miami!

Case Study: Custom Pencils and The Gabriel Miami

custom pencils 2

THE CHALLENGE

The Gabriel Hotel in Miami gave us a challenge…

  • As we know from previous blogs, hotels have a strong sense of identity. From architectural design to the finer details (like a pencil!), their subtle messaging helps to create an experience that will encourage new and repeat visitors.
  • Create a pencil. But not just any pencil! A pencil unlike any other that will be utilized and memorable to their clients.
  • The pencil must be something different than your typical pencil – something that’ll help you understand the personality of The Gabriel.

THE SOLUTION

custom pencils 1

The Gabriel pitched their pencil idea, but now SOBO had to figure out how to make it a reality.

  • Using our vast network of factories, we found the perfect place for the job.
  • A custom mold was created to accommodate the pencils unique design.
  • The fine details matter too. We provided a gold print on the pencil itself as well as a Pantone matching eraser.

THE RESULT

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  • A happy client can now ensure that visitors at The Gabriel are able to take a full experience.
  • From their unique branding and hospitality to the smaller details like the pencil, the hotel’s personality shines through.

Need a SWAG boost of your own? Give SOBO a call at 888.752.0432 or email info@soboconcepts.com and we’ll make sure you get exactly what you’re looking for! And remember to always #SWAGwithStyle!

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