By Dean Schwartz (SWAG Master): We are always looking for places where our clients can promote their brands to get closer to their audience. And you can’t get much closer to your audience than getting on their underwear! Customized apparel is a huge segment of the promotional product landscape, but often custom underwear is overlooked. Underwear is often the first piece of clothing you put on in the morning, and the last piece you take off at night. So custom underwear is a great way to keep your brand top of mind all day long.
Custom apparel products can be saturated with options; think of all the different t-shirt, headwear or denim options that are available. Customized underwear is a unique point of entry because only four brands account for 70% of underwear purchases. Other trends make custom underwear an attractive promotional avenue. The rise of Millennials, athleisure and inferior quality fabrics from existing makers present opportunities for brands to capture market share with innovative custom underwear.
Custom Underwear Options
You can spend hours or even days looking for the perfect pre-made underwear garment. But with SOBO, we can help you build your own fully customized underwear. There are tons of styles, fabrics, and designs to choose from. All of these choices can be overwhelming, but they are helpful from a branding perspective. Every brand is unique and tells a different story. The more choices you have, the more unique your end product will be, and each decision you make is a chance to reinforce your brand image.
And there is no need to worry. SOBO will help you navigate through all the choices to produce a truly unique one-of-a-kind piece. Any design you need, any style, any color, fabric, sublimation, embroidering, zippers, buttons, pockets, anything you can imagine! Click the thumbnails below to see some of the options.