By Dean Schwartz (SWAG Master): Businesses have to be more creative than ever to ensure their brand is connecting with their consumer. Thankfully, SOBO is here to help, and just in time for the holidays! Customers are holding brands accountable, both ethically and by ensuring customer service. Customers want their purchases to consistently add value to their lives. But customer loyalty has to be earned. With so much competition, if you’re not keeping your consumer happy they will find someone else that does. Even worse, everyone on the internet will hear about any unhappy experience via social media, potentially resulting in loss of future revenue. Here are a few reasons why customer loyalty is so important.
The Facts on Customer Loyalty
Two stats to bear in mind regarding brand loyalty:
- 3 out of 5 customers were willing to give up a former favorite brand in order to have a better service experience, according to a 2011 report published by American Express.
- 9 in 10 Americans are willing to spend more with companies they believe provide excellent customer service, according to the 2010 RightNow Customer Experience Impact report.
These facts are telling. And let’s not forget that it is more expensive to replace a customer opposed to keeping a current one. So the conclusion is clear, keep your customers happy. But that is easier said than done. What is the best way to keep your customers happy? One tried and true solution is to develop a customer loyalty program.
Create A Customer Loyalty Program for Your Customers
Loyalty programs enhance customer satisfaction and overall commitment to your brand. Offering promotions and benefits sends the message to your customers that you value and appreciate their continued business. For example, SOBO’s Incentive Program rewards our customers following every paid purchase. This program helped lead us to the highest grossing revenue in our company’s history during the month of August.
SOBO’s rewards catalog boasts over 6,000 gifts for our customers to choose from. Rewards include name brand technology like Mac Book Pros and unforgettable experiences such as walking the red carpet during awards season in Hollywood. Our customized website, packaging, and personalized notes re-enforce our connection to the recipient the experience.
The benefits of increased customer satisfaction are seemingly endless. Get in touch today if you would like SOBO to set up a rewards program for your customers. Simply call 305-503-9772 or email kevin@SOBOConcepts.com to learn more. Also, stay tuned for more information regarding our available EMPLOYEE incentive program options!