Cycle for Survival: Team Luke

Posted By David Berry
Posted on March 14, 2018

By Dean Schwartz (SWAG Master): Cycle for Survival is the movement to beat rare cancers. In fact, about 50 percent of people with cancer have rare cancer. Rare cancers include brain, pancreatic, ovarian, stomach, all types of pediatric cancers, and many others. Even though they account for about half of all cancer diagnoses, research on many rare cancers is drastically underfunded.  This often leaves patients with limited or no treatment options.

Cycle for Survival events provides a tangible way to fight back. 100% of all money raised directly funds lifesaving rare cancer research at Memorial Sloan Kettering. This type of direct funding has drastically reduced the time it takes for treatments to reach patients.  In some cases, this funding has cut the span from years to months. Cycle for Survival has directly contributed to over 100 clinical trials and research studies.

SOBO Concepts Supports Cycle for Survival

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SOBO has joined the battle by supporting Team Luke NYC! At the age of 3, Luke was diagnosed with Stage IV Alveolar Rhabdomyosarcoma, which is a very aggressive pediatric cancer. Luke has endured a long road of treatment. He has survived, persevered, and thrived. Luke and his family are now joining the fight to beat rare cancers with their Cycle for Survival team.

SOBO is honored to support Team Luke. And we did it in the best way we know how, through awesome SWAG. We created these team t-shirts to help their team stand out at their Cycle for Survival event. The event was a great success! But don’t worry, there’s still time to join the fight. Click on the link below to support Luke and all the brave families touched by cancer. Join the battle!

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TAGS: Alveolar Rhabdomyosarcoma, cancer fundraiser, cycle for survival, cycle fundraiser, equinox, Memorial Sloan Kettering Cancer Center, pediatric cancer, PROMOTIONAL ADVERTISING, PROMOTIONAL PRODUCTS, SWAG, SWAG with Style, team luke,