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SOBO Solutions Presents: the Hidden Benefits of Direct Mail


By Dean Schwartz (SWAG Master): In the wake of the COVID-19 outbreak, marketers are looking for ways to engage with their audiences. Tried-and-true methods, such as conferences and trade shows, have been canceled around the globe. Think about the amount of emails you’ve had to sift through everyday since this crisis started, have any of those cookie-cutter templates left an impression on you?

So, what is a savvy marketing manager to do? Thankfully there are other (mostly forgotten) proven methods of audience engagement, and one of them is direct mail.

Yes, we said mail! “Snail” mail! If you’re thinking, “when’s the last time I dealt with mail that wasn’t a bill?” – you’re missing a valuable marketing tool for your company! Here are the facts:

  • 98% of consumers retrieve the mail the day it is delivered; 80% of them are women.
  • 84% of mail sorters are the principal shoppers in the household; 81% of them make financial decisions.
  • 78% of people think direct mail is effective, which boasts a 4.4% response rate versus 0.12% for e-mail.

Pretty compelling stuff. And in lieu of other in-person methods of engagement, a medium like direct mailing becomes even more important. Thankfully, SOBO has been providing unique and effective mail campaigns for years!

Direct Mail: Don’t Call It A Comeback!

 

It doesn’t matter if you’re trying to build traffic to your store or website, announcing a new product, offering a discount, or just looking to reinforce your branding, direct mail will reach people at your desired location for optimal influence. Whether you need a custom mailer box, unique envelopes, musical cards, or beautiful packaging designs for your product, our expert design team will make sure your product/brand is noticed.

SOBO even enables you to target your direct mail and marketing by age, gender, income, education, geographical area, and more. Paired with our customized postcards, products and shipping boxes, the possibilities are endless. Oh, and did we mention we have great domestic as well as international custom packaging solutions!

Don’t forget to reach out to your audiences during these uncertain times. Engage your people and let them know you’re thinking about them with direct mail. Send us a note at info@soboconcepts.com, or give us a call at 888.752.0432 and we’ll help you design your mailing campaign today. And remember to always #SWAGwithStyle!

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