By Dean Schwartz (SWAG Master): Promotional products, aka SWAG, is usually viewed as a function of marketing, and rightly so. However, marketing and sales are inextricably linked. SWAG should be a central component of any business’ marketing strategy, and if it is not, you are likely leaving money on the table. Let’s take a look at 3 ways SWAG can help drive sales.
3 Ways SWAG Drive Sales
1. Drive Leads – More qualified leads = more business. Using SWAG is a great way to generate more leads. Giveaway campaigns are a great example of how you can optimize lead conversion. Offer a free t-shirt if someone signs up for your newsletter, or offer a free water bottle if they sign up for a trial of your service. However, you will want to be thoughtful about which product you choose. The stronger connection between your giveaway product and your business, the more qualified your leads will be.
2. Close Deals – Ever have a hot prospective client suddenly disappear? There are lots of reasons why this happens, but often it is because your prospects are overloaded with solicitations and emails. One study shows that the average office worker receives 121 emails per day. Thankfully, SWAG is a great way to revive these cold leads and keep your company top of mind. Not to mention that sending some SWAG gives you the perfect reason to follow up with them again.
3. Boost Event ROI – Events and conferences generate lots of business, but they are among the more expensive marketing channels. So maximizing ROI is crucial when it comes to events. It is no secret that conferences are known for lots of free SWAG. That is because companies know that SWAG drives traffic to their booth ultimately generating leads. But be sure to put thought into the SWAG you bring. It should be useful, high-quality, and have a strong connection to your brand.