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Custom Herschel Backpack and Bags Are Here!


By Dean Schwartz (SWAG Master): If you’ve been following SOBO, you may recall that we’ve already posted a few blogs on backpacks. In fact, just a couple months ago we highlighted some of our favorite high-end backpacks that we can customize into incredible personalized gifts. You’ll recognize great name brands such as Thule and Timbuk2, of course, but there was one notable bag company (which you see EVERYWHERE now) that was conspicuously left off of the list: Herschel Supply Company.

We’re all fans of name-brand items with a proven track record such as Herschel, so we always do everything in our power to customize these items. Unfortunately, though, name-brand retail products such as these are rarely customizable. These companies work hard to earn their brand image, and so they’re hesitant to allow another brand’s logo being slapped on (and potentially tarnishing) their product. Some might say those companies are losing out on another potential revenue stream, but that’s a discussion for another day.

This was the case for Herschel Supply company..until now!

After closely watching and waiting for this announcement, SOBO is happy to report that, finally, Herschel partnered with one of the largest factories in our industry and is ready for us to get creative. That’s great news for everybody – but especially if you’re looking for a great gift for clients or employees.

So, what makes a Herschel backpack so popular? Well – have you ever seen one in person?! Their aesthetic remains unmatched by anyone in the industry and they’ve continued to use only the highest quality of material as they move up the backpack food-chain. One of the co-founders of the company, Lyndon Cormak, said it best when he credited the success of their brand to one essential thing: “Good design is democratic”.

Sound familiar? Design and quality are at the core of what we do at SOBO, so -in case you couldn’t tell- we are thrilled to finally get the chance to customize these great products. Take a look at a few of our favorites below.

Custom Herschel Backpack and Bags Are Here!

Herschel Backpack Little America
Little America Backpack

Possibly the most popular bag in the Herschel line, the Little America backpack is undefeated. The Little America “elevates an iconic style with modern functionality” and looks great whether you’re in the mountain or in the city, making it the perfect backpack for whenever you’re traveling.

Herschel Backpack duffle
Novel Duffle

The Novel Duffle is exactly what a duffle bag should be: sturdy, well-made, simple, and fashionable. There aren’t a whole bunch of unnecessary pockets or excess compartments because, let’s face it- you don’t use them anyway! The designated shoe compartment on the side is perfect for keeping whatever got on your shoes AWAY from the rest of your pack, however. The Novel Duffle is perfect for weekend or overnight trips, so it’s another great gift idea for anyone on your list!

Herschel Backpack fanny pack
Fifteen Hip Pack

Fanny packs are back! I know, I know – it’s hard for some people to wrap their mind around that fact considering fanny-pack-wearers have been consistently mocked for the better part of the past two decades, but it’s true! And you don’t get much more ‘hip’ than Herschel’s Fifteen Hip Pac. Compact and convenient, the Fifteen Hip Pack features a single zippered pocket and can be worn around the waist or over the shoulder. Customize it with your brand name for the perfect giveaway item at trade shows or conventions- you’ll be the talk of the floor!

Time to pack your custom Herschel bags and turn your SWAG up! Send us a note at info@soboconcepts.com, or give us a call at 888.752.0432 to learn more and place your order today. Together with Herschel, SOBO is ready to deliver you #SWAGwithStyle!

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