How to engage your Hispanic fans

Sharing this interesting blog post: How to engage your Hispanic fans, with some great points on this growing demographic.

Just last week in an interview with the South Florida Business Journal, we spoke about this topic as it relates to our Surropa.com store and SOBO Gear brand, whose customers are U.S. Hispanics and anyone who appreciates Latin American culture and style. We really understand this market and are a leader in the space. Our goal is to appeal to all generations, with the understanding that the first-generation who “gets” certain slang and references is different than the second- and third-generation who may not even speak Spanish – yet appreciate the products and pop culture influence. This blogger summarizes a similar point, as shared by Armando Rayo, and others we agree are super important in our work with Latin brands and/or in reaching a U.S. Hispanic audience.