Case Study: Julio Cesar Chavez ‘Campeones’ Restaurant

Julio Cesar Chavez Campeones is a one-of-a-kind themed restaurant in Mesa, Arizona, owned and inspired by the famous Mexican boxer and icon.

SOBO was selected to create an apparel collection that was authentic and relevant for restaurant patrons and longtime boxing fans. The collection ranges from designs based on old fight posters, to limited-edition works of art, paying homage to one of the most successful boxers of all time, while offering enough diversity for the restaurant’s customer base – to increase sales potential. Merchandise is sold in their restaurant, online and wholesale to other retailers.

SOBO also provided a full-service ecommerce solution, warehousing, selling and shipping the products through our store, Surropa.com.