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4 Ways To Use Promotional Products In Your Marketing Strategy


By Dean Schwartz (SWAG Master): If you have included promotional products in your marketing strategy this year- you’re off to a good start. Let’s assume you did your research, too. The products you chose were high-quality, useful to the end user, and they connected back to your business. Perfect! You have your SWAG… now what?

The problem, of course, is that there’s often no clear plan for what to do once the promotional products are in hand. Do you have an event big enough to justify passing them out? An upcoming holiday? Or nothing on the calendar? Not to worry. If you’ve got a promotional product in hand or excess products that you’re looking to distribute, we have a few tips that will give your marketing strategy a boost.

4 Ways To Use Promotional Products In Your Marketing Strategy

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  1. 82% of individuals will take a survey to get a promotional product. Understanding what your customers want is everything. But often it’s hard to get that crucial information. Conducting professional market research can be costly, but this is where SWAG can help. Small giveaways in exchange for completing a survey is a great value proposition for your customers and will provide you with a wealth of information.
  2. 70.6% of trade show attendees will visit a booth for a promotional product.  Trade shows can be overwhelming for attendees. With so many messages competing for the attention of the attendees, getting noticed as a vendor is so difficult it should be an Olympic sport. Handing out promotional products is one way to gain attention, but you need to make sure you add in some creativity when choosing or designing your product. Additionally, you should ensure your booth is interactive and quickly draws people in. For more details on how to achieve this, check out how to boost your trade show exposure.
  3. 41.8% will LIKE a company on Facebook for a promotional product. Talk about an easy entry point! Liking a company page on Facebook takes no time, but it provides your business with a captive audience for your posts. What other medium delivers that type of regular exposure? Enjoy the perks!
  4. 27.7% will post positively on social media in relation to a promotional product. Word-of-mouth is still an effective means of marketing, but in today’s digital world, things have taken a twist. “Social shopping” is how consumers conduct their online shopping efforts these days, and we encourage our clients to leverage this technology by giving away promotional products that beg to be shared. Consumers are far more likely to speak highly of you if they have an exciting, personal interaction relating to a promotional product of yours.

It’s time to put all your SWAG to good use! Contact us today to learn more and we will help leverage your promo products to give your marketing strategy a boost. And remember to always SWAG with style!

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Complete The Form Below or Call 1.888.752.0432
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