Case Study: MasterCard | Copa America Office Takeover
By Dean Schwartz (SWAG Master): Copa America and the Women’s World Cup win have given us soccer fever! So you can imagine how excited we were when the best payment company in the world, MasterCard, asked us to help get their employees excited about their Copa America sponsorship. Let’s take a look.
MasterCard | Copa America Office Takeover
Copa America is a massive event that draws millions of people together. As the main sponsor, MasterCard clearly has an external branding opportunity, but they also want to get their employees excited about the event.
- MasterCard asked us to help bring the energy of Copa America and infuse it into their office.
We live for these types of challenges.
A complete office takeover requires attention to detail, so we left no stone unturned. We searched high and low to find creative ways to get everyone excited about the tournament- and there was no shortage of opportunities. Here are just a few things we did.
- Wall wraps – No office take over is complete without customized wall wraps. From conference rooms to hallways to break rooms, we took the Copa America designs and graphics and plastered them all over the office. Everywhere you turn you see beautiful artwork all related to the Copa America tournament.
- Stair decoration – Staircases are a unique and creative way to decorate. So we decided to use the front panel of each step to highlight each of the countries in the tournament. The flag and country name is a simple yet elegant design that adds just the right amount of SWAG as you climb up the steps.
- Elevator wraps – Stairs aren’t the only way to get up and down the office- we even wrapped the elevator banks with the signature artwork.. We wanted to make sure no matter what floor you needed to visit, Copa America would be top of mind.
- Custom pillows – Every office needs a break area and every break area needs to be comfortable! So to add some comfort (and much needed SWAG) to their hangout space, we custom designed throw pillows for break areas. In another nod to the participating countries, the design was of a soccer ball wrapped in each countries flag. Comfort, SWAG, and national pride all-in-one!
- Soccer scarfs – Nothing says soccer fever like soccer scarfs. Scarfs are a staple at any soccer event so we made sure to design some to give to the employees. Now everyone can take a piece of the office takeover home with them with this great piece of SWAG.
Copa America fever officially caught fire!
- the employees love it! Adding some SWAG to the office has boosted morale and gotten people excited for the tournament.
- The SWAG directly connects MasterCard to the prestigious event and has added a sense of corporate pride. It’s a win-win!