Want to take your business to the next level?

SOBO Concepts is a creative branding agency that focuses exclusively on the best in product design and development.
We create SWAG with Style.

Learn about the hottest swag we can design for your business.

Contact Us

Case Study: Miller Lite – Chivas Lucha Libre Masks



After having worked with Miller Lite and their agency, MarketVision, designing a custom soccer jersey for the World Cup (see previous post), they came to us looking for a unique product that highlighted their sponsorship of the Mexican soccer club, Chivas.

Their other objective was to make sure that the product was credible and related to Chivas fans on a new level.  After throwing around various ideas, our team came up with the idea to combine lucha libre (Mexican wrestling) with references to the Chivas mascot and team namesake, the goat.  The photo above is the end result of our efforts.

Stay Hip to the Latest SWAG Trends - Sign Up For Our Newsletter!

Get Your
Swag On

We're your one-stop-shop for product and retail branding solutions. If you’re tired of having your logo slapped on unoriginal products, we can help! Our #1 job is to make you, our customers, look great.

Get started by sending us a quick message. Our team will get in touch to discuss your needs!


Want to take your business to the next level?

Click here to register for our free upcoming webinar and learn more about Customer and/or Employee Incentive Programs!

No thanks, I don't want to incentivize those most important to my bottom-line.