Case Study: Mun2

Posted By Dean Schwartz
Posted on February 08, 2013

Mun2 came to SOBO to help them launch a new TV show called The Mun2 Look. The partnership was with SOBO’s online shop, Surropa.com, and involved not only creating unique merchandies but also organizing a launch event and Surropa pop-up store on Miami Beach for 4 days.

Mun2

SOBO handled everything from the party logistics to managing the store, which sold both Surropa and The Look gear… It was their most successful show launch event to date.

TAGS: mun2, pop-up store, sobo concepts,