Case Study: Mun2

Posted By Dean Schwartz
Posted on February 08, 2013

Mun2 came to SOBO to help them launch a new TV show called The Mun2 Look. The partnership was with SOBO’s online shop,, and involved not only creating unique merchandies but also organizing a launch event and Surropa pop-up store on Miami Beach for 4 days.


SOBO handled everything from the party logistics to managing the store, which sold both Surropa and The Look gear… It was their most successful show launch event to date.

TAGS: mun2, pop-up store, sobo concepts,