By Dean Schwartz (SWAG Master): Promotional marketing continues to be one of the most consistently successful advertising mediums. According to sales data submitted by PPAI, there has been a 5.9% increase in the field compared to last year. SWAG products can help drive sales and increase brand presence, so it’s no wonder why the promotional product industry keeps growing, but it’s important to remember that not all SWAG products are created equal- it’s imperative to keep up on the latest trends. The SOBO Team just returned from our latest effort to stay ahead of the curve, so let’s review a little of what we learned.
Popular Promotional Items for 2019
Wireless Products and Accessories – Now that Apple has officially eliminated the earphone plug on their products, nearly half of the market share will be pushed into wireless solutions for their cell phone accessories. The convenience and usefulness, combined with a fantastic imprint area, make wireless headphones a consistent giveaway item; but cordless options don’t stop there. Bluetooth technology has been appearing in countless products, from beanies, to light switches- even in umbrellas! (Oh, and you will need to charge all of these wireless devices, so remember to take advantage of branding all those handy chargers.)
Eco-Friendly Products – Sustainability is in! Consumers are increasingly aware of their impact on the environment, and they are taking measures large and small to make sure they have a positive impact. Incorporating natural and eco-friendly products into your marketing strategy can boost your brand because consumers see you as environmentally conscience. If that sounds like a tall task, have no fear! There are a number of ways to become eco-friendly. You can appeal directly to your audience with eco-friendly products, such as reusable straws; or you can look to provide products that are biodegradable or manufactured in a sustainable way. Take a look at a few other eco-friendly products or feel free to reach out to SOBO for more ideas.
Health and Fitness Products – The health and fitness industries have been booming and show no signs of slowing down. Capitalize on this trend by branding health and fitness products! The benefit to your brand is two-fold: 1) giving your audience something they want, and 2) promoting healthy living. Better yet, there is such a wide array of health and wellness products on the market, you’ll be sure to find something that represents your brand and fits your budget. Here are a few health and fitness related products to get you brainstorming.