By Dean Schwartz (SWAG Master): Promotional items are a crucial part of any business. Whether you are a small business or a multinational enterprise, you need customers. And promotional products are a cost-effective way to drive customers. Marketing budgets are tight so promotional items can keep your budget lean while drawing attention to your brand.
But does SWAG even work? You bet it does! There are volumes of statistics that point to the effectiveness of promotional items, and you can read about a few of them on our previous blog. But going beyond the data, we want to talk about why promotional products are critical to your business.
3 Reasons Why Your Business Needs Promotional Items
1. Effective Marketing at Low Cost – Advertising budgets are tight, and there are a variety of advertising mediums to choose from. Identifying where you should invest your resources for maximum impact can be a difficult task. Thankfully, promotional items provide a high-impact low-cost solution. There is a wide range of low-cost products that serve as giveaway items to keep your customers engaged. For example, pens, mugs, t-shirts… the list goes on and on. In fact, according to Sageworld.com, mugs are particularly effective as 57% of people were able to recall the advertiser on a mug.
2. Increased Presence and Recall – Gift items that are useful give your brand great exposure because people need the items you are giving away. Logoed items serve as a business card substitute, but the only difference is that they are much more effective than business cards or any other type of advertising. Promotional products have the highest recall out of all traditional advertising mediums. 83% of consumers recall an advertiser of a promotional product, and only 7% could recall after viewing a TV commercial.
3. Customer Loyalty and Engagement – Ultimately, we advertise and engage to do more business. Again, promotional products have proven to be effective in driving increased business. One study shows that 20% of respondents declared to making a purchase from the advertiser after they received a promotional product. Get some SWAG and let’s do some business!
Time to get efficient with your marketing efforts! Give SOBO Concepts a call at 888.752.0432 or send us a note and we will help you develop your promotional item marketing strategy to take your business to the next level. SWAG with style!