By Dean Schwartz (SWAG Master): SWAG works. And we have the proof. Promotional merchandise continues to be one of the most powerful and effective marketing tools available. Here are a few promotional product facts you should know (source: PPAI)
5 Promotional Product Facts You Need to Know
8 out of 10 people like receiving promotional products
Effective marketing gives people an enjoyable experience. So do what people enjoy! People like promotional products. Compare this with 7 out of 10 people finding online advertising annoying. Sounds like you just figured out where your advertising dollars should go.
Highest advertising recall
Everyone wants to be remembered. Promotional products have the highest recall out of all traditional advertising mediums. 83% of consumers could recall an advertiser of a promotional product. And only 7% could recall after viewing a commercial on TV.
83% more likely to do business with the brand
Ultimately, we advertise and engage in marketing to do more business. Promotional products will get you just that. In fact, 20% of respondents declared to making a purchase from the advertiser after they received a promotional product. Get some SWAG and let’s do some business!
81% keep promotional products for more than a year
“Longevity is a big part of credibility.” People tend to keep their promotional products around. And that means your brand in front of your potential clients for longer than a 15-second ad. Boost your brand credibility with some SWAG.
More than 60% re-gift unused promotional products
This may not seem like a positive statistic at face value. But if someone re-gifts your promotional product to someone else, they have just become your brand ambassador. Your brand in front of more people is always a good thing.
Feeling smarter? We hope so. Now let’s take some action! SOBO has all your promotional needs covered. Browse through our catalog to check out all our items, or call 888.752.0432 to talk with your very own SWAG specialist to learn more. Looking for something different? Find all our blog posts on our SOBO Sizzle page. SWAG with style!