SOBO was recently approached by Julio César Chávez Campeones, a new themed-restaurant in Mesa, Arizona, owed by the Mexican boxing legend.
The goal was to create an apparel collection (mostly t-shirts), that would not only glorify one of the most successful boxers of all time, but also offer enough diversity for the restaurant’s customer base, hence increasing sales potential. The collection ranges from designs based on old fight posters ($19.95 retail) to limited edition works of art ($39.95 retail).
In addition to offering the line at the restaurant store, the collection is also available on SOBO’s webstore, Surropa.com.
