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SOBO Solutions Presents: The Answer To Your Canceled Trade Shows


By Dean Schwartz (SWAG Master): Countless trade shows have been canceled as a direct result of COVID-19, so business managers and event planners are now scrambling to create and implement a contingency plan. If you’re one of those people, and you’re left wondering how your company can engage and excite those attendees that planned to visit your booth, SOBO Concepts has your answer.

SOBO’s Trade-Show-In-A-Box Solution will take the message that your company planned to promote to (now non-existent) visitors at your (now canceled) trade show booth and use our expertise to re-create it in a single neat deliverable. The personal delivery will ultimately send your message with even more personal touch for even more impact with the recipient.  

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Just because you’re unable to shake a person’s hand doesn’t mean your company should abandon public outreach all together. Emails or phone calls are okay, but the effectiveness of these mediums are at an all-time-low because of the pandemic-related information we’ve all been inundated with.

Even before the craziness, trade show booths were much more effective marketing tools. Think of the potential number of qualified leads, the ability to add a personal touch during your quick-pitch to visitors at your booth, and the impact of branded giveaway items…

In fact, PPAI recently studied the importance of promotional products and found the following:

  • Before receiving the promotional products, about half of the consumers had done business with the advertiser. After receiving the promotional products, 85% did business with the advertiser.
  • Advertisers were also able to increase business by 11% among those who hadn’t done any business with them before.

You don’t have to give up on getting branded promotional products in the hands of your next potential client. Let SOBO help your company recreate some of that value!

How Does Trade-Show-In-A-Box Work?

Our premise is relatively simple: since you can’t physically hand promotional items to attendees, we’ll send them directly to their door; and since you’re no longer able to create in-person excitement from your booth, we’ve provided an option to ensure a similar long-lasting, positive impression through a uniquely customized and gamified website!

Check out our step-by-step below:

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Please note there are 2 options that your company can take. If you’re unsure which choice would be best for your company, don’t worry! Call or email SOBO today and we’ll work to find the best option based off of your brand’s unique situation.

Why Does Trade-Show-In-A-Box Work? 

The short answer is that it works for all of the same reasons that any successful booth giveaway works- people remember things that make them happy. When you work with SOBO, you can rest assured we’ll do the necessary ‘dirty work’ to find the perfect products and/or messaging to fit your company’s values and ensure your entire package really resonates with the recipient.

If your trade show has been canceled, you can’t afford to compound the problem by disregarding valuable marketing tools:

  • 71.6% of attendees who received a promotional product at a trade show remember the name of the company that gave them the product
  • 76.3% of trade show attendees that received a giveaway said they had a more favorable attitude towards the company

Most giveaways are designed as one-size-fits-all despite the diverse crowd of attendees at the show, but SOBO’s Solution can be tailored towards the specific recipient, or even segmented out and sent to your targeted list based off of industry, age, demographics, past year’s sales, etc.

So, what does that ultimately mean? You won’t have to worry about whether the man in his 60’s will hold on to your fidget spinner anymore! No longer will the woman representing a multi-billion dollar bank receive the same tchotchke as the man from a local dentist office!

Not only can our Trade-Show-In-A-Box solution save you valuable marketing dollars, but it will also ensure that the money you are spending will deliver maximum impact. 

Your trade show would have resulted in hundreds (if not thousands) of potential clients learning more about your brand. Will your company simply accept this loss and just hope for the best going forward? Let’s make a better plan!

Email us at info@soboconcepts.com or call 888.752.0432 to start planning your new business strategy today. And remember to always #SWAGwithStyle!

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