Sports-Themed Point of Purchase Displays

Got a great product that needs attention? Although you’ve probably used many different marketing and sales techniques, have you ever considered tapping into the huge possibilities of the sports industry?

Get in the game, these POP pieces are not just for sports products!

Now, if you’re thinking, “My product has nothing to do with sports,” think about this: sports attract crazed and devoted fans, people who gather to watch games, events, competitions…people who may be a great audience for your product. Because there are sporting events going on all year round, you can capitalize on that fanaticism 365 days a year. Check out these awesome ideas for using sports themed point of purchase materials.

Strategically placed customer counter displays

Whether your product is an organic lip balm, energy drink, salty snack or a flashlight, you could use a sports-themed counter display and place in places like local sports bars and sporting good stores. With a custom designed display that shows off the colors of the local sports teams or has messaging that relates shows your brand’s support, your product is likely to get more attention and sales.

Kiosks in grocery stores

If your product is already being sold in grocery stores, take the opportunity to harness the attention of sports fans with a custom-designed kiosk or end cap. Whether your product is something great for those on the go (like prepackaged snacks) or you want to show that you’ve teamed up with the city’s NFL or NBA team, you can create excitement and generate awareness of your brand.

Free-standing displays

Even if you can’t get LeBron James to endorse your product, you can promote it as something necessary to have when playing basketball (sweatbands, socks, shorts, kicks, headphones, t-shirts) or something people can use when watching the sport (snacks, drinks, even bowls to put chips in). A free-standing display can be customized (picture a giant cut-out of a person playing ball—now that’s swag) and will draw people in to see what you’re selling.

Custom POP of all kinds

Any point of purchase piece can be customized to capture the attention of shoppers and using a sports theme can make it that much more appealing. During soccer season, design your POP around the colors of the favored team—example: John Deere has little to do with soccer but during the 2014 World Cup, they created an entire display around it, including using a real soccer ball.

No matter what your product is, capitalizing on the huge sports industry is a smart idea and a great way to generate brand awareness and sales. Everyone loves sports, whether watching or playing them, and there’s no limit to how you can grab the attention of fans and make them fans of your product. Get started before the next NBA season or before MLB begins. Give us a shout and we’ll help you find a way to successfully incorporate sports-themed POP materials into your sales strategy.