Strategic Planning: 3 Reasons to Invest in Promotional Products in 2019

Posted on November 15, 2018

By Dean Schwartz (SWAG Master): The new year is coming fast, and with a new year comes resolutions. Whether or not you set resolutions for yourself personally, it is imperative that businesses make resolutions and set goals. A wise person once said, “a goal without a plan is just a wish.” So if a business wants to achieve its goals, then strategic planning is necessary.

When it comes to marketing, businesses have a tremendous amount of choice on how they execute their plan to meet their goals. There is an infinite number of audiences you can tap into to target your message. There is a wide range of different mediums you can use to deliver your message. And then there is customization of the message itself. With so many different choices, it can be hard to figure out where to invest your resources.

Never fear, SOBO is here to help. Promotional products are a great investment, and we have the data to back it up. Here are 3 reasons why you should invest in promotional products in 2019.

Strategic Planning: 3 Reasons to Invest in Promotional Products in 2019

strategic planning pyramids

1. Promotional products are built to last – Full disclosure, your product won’t last as long as the pyramids. However, the average promotional product is kept for an average of 8 months. 56% are kept at home while 28% are kept at the office. Better yet, these products are not just laying around. Among wearable items, bags were reported to be the ‘most used,’ with an average of 9 uses per month. This amounts to 1,000+ impressions per month per bag. Hats and caps register at 476 impressions per month, and pens at 363 impressions per month. Why is the number of impressions important? On average, all this visibility leads to an 84% brand recall rating. Exposure, longevity, and visibility make promotional products a great marketing investment. Working with SOBO Concepts, we will make sure you find quality products that reflect your brand and communicate your message to your audience.

strategic planning senses

2. Engage Your Senses – Promotional products engage target audiences in a way that traditional marketing methods cannot. Promotional products have the ability to engage all five senses. Did you know that smell is the sense that creates the most powerful memories? You don’t have to be selling perfume for your product to carry a scent. For example, a coffee mug can conjure up all sorts of memories. Taste and smell lend themselves to memorable moments for end users, and that is where you want your brand. There are a lot of different products out there, but SOBO has the creative capacity to ensure your product stands out from the rest.

strategic planning results

3. Results – Looking for the most cost-effective medium when it comes to marketing or advertising? Traditional advertising, like TV, radio, and print, pale in comparison when it comes to the effectiveness of promotional products. Need some data? TV and magazine ads cost 1.8 cents per impression, where promotional products cost 0.6 cents per impression. So if you are looking for the best ROI, then give SOBO a call to ensure you maximize your investment.

Be sure to add promotional products to your strategic planning process and get ready for a good year! Give SOBO a call 888.752.0432 or email and start off 2019 on the right foot.

TAGS: PROMOTIONAL PRODUCTS, marketing strategy, marketing plan, marketing strategies, strategic planning, invest in promotional products, business investing, marketing investment, strategic planning process, strategic management, invest in marketing,

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