Case Study: Sushi Maki

Posted By Dean Schwartz
Posted on February 07, 2013

Sushi Maki, a Japanese restaurant chain, originally requested more embroidered polos for their wait-staff. We convinced them to go in another direction… One that was sure to create impact and let their customers know that they’re not your typical, serious sushi joint.

Sushi Maki 2

We went with t-shirt versions of the traditional kimono for the ladies and a ninja look for the men. We also included their slogan on the back neck, “put your maki where your mouth is.”

Sushi Maki 1

With customers now asking to purchase the shirts, we know our mission was accomplished.

TAGS: Japanese, Japanese Restaurant, kimono, Maki, polos, restaurant, Restaurants, Sushi, Sushi Maki,