By Dean Schwartz (SWAG Master): The digital age has given people access to more information than ever before. As a result, people have become more and more conscious of things that affect their everyday lives. Terms like eco-friendly, carbon footprint and sustainability have become regular vocabulary. Sustainability has become a buzzword in industries from food to construction to fashion. In fact, sustainable clothing has become a movement within the fashion industry.
Sustainable clothing refers to fabrics derived from eco-friendly resources, and the process of making them. Eco-friendly fabrics include sustainably grown fiber crops or recycled materials. We love using sustainable fabrics for our SWAG. And as the sustainable clothing movement continues to grow, you will want to position your brand as an early adopter. Check out some of our favorite items.
Our Favorite Sustainable Clothing Items
Alternative Apparel does an awesome job of creating eco-friendly, fashion-forward apparel. Committed to sustainability, Alternative produces 80% of their products with sustainable materials and processes. On top of that, their processes include using 60% less water on average, non-toxic dyes, and a line of organic fabrics. This classic crew is made of 100% organic cotton so soft you’d swear it was a second skin.
Bella+Canvas makes the list for their above and beyond approach to eco-friendly manufacturing. They’ve invested into making every facet of their production sites eco-conscious and sustainable. Bella+Canvas fabric houses use 7x less water than most manufacturers, their facilities run on solar power, and they make a strong effort to recycle every unused material. This ladies tri-blend deep v-neck t-shirt is the best of three fabrics combined into one seductively-soft V-neck tee.
Marine Layer clothing is all about comfort. Every step their production process happens in California. This minimizes the environmental footprint and supports three American factories that have been in business for over 25 years. Marine Layer hand picks their yarns and their process is hands-on all the way through. Check out our case study on CRV and Marine Layer t-shirts.