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SWAG Bag Case Study: Wield the Power Wisely

By Dean Schwartz (SWAG Master): Everyone likes getting a SWAG bag, right? They’re overwhelmingly popular and have become a staple at business events, conferences, and trade shows. Studies have shown that 83% of Americans like to receive promotional products with advertising messages on them, which is great news for any company planning to increase their exposure. However, one must have a strategy in place in order to maximize the ROI of your SWAG bag.

First, think about the SWAG bags you’ve received. You probably don’t remember any of the fliers or postcards included inside, but you may remember the bottle opener. Why? Because it’s useful. In fact, that bottle opener may even be hanging off of your refrigerator right now! It’s important your SWAG bag includes high-quality products that your recipients will actually want to use. Second, consider the messages you send with your SWAG before sending it out to your recipients. Your bag is a reflection of your company, so you’ll want to avoid worthless objects, and be sure to include only those products and designs that enforce your brands messaging.

We can help! Being SWAG experts, SOBO knows a thing or two about putting together high-quality SWAG bags. For an example, check out the Case Study below where we go further in-depth about the SWAG bag we recently created for one of our clients.

SWAG Bag Case Study: Wield the Power Wisely

swag bag

Back in January, one of our clients approached us to bundle together some promotional products. They’re a law firm, and they were gearing up to sponsor a huge conference with countless potential new customers. Being savvy business people, they wanted to capitalize on this opportunity by handing out branded products. We got right to work on finding the perfect SWAG to include in each of the bags.

We were initially worried, since law firms aren’t exactly known for their fun atmospheres, bright colors, or anything creative in general, but then we took this as a challenge, and we began to get excited at the opportunity to “wow” some people that may be used to the same old boring products. The firm requested a “Miami vibe” design, and wanted to be sure that we kept a cohesive look across all products included in the bag. Another challenge was ensuring that each item remained recognizable as coming from their brand, even when it was separated from the rest of the bag’s contents. We decided a micro-fiber sunglass case, sun-stick, chapstick, and an insulated bottle in each SWAG bag would leave the desired impression on the recipients; and we made sure each product matched the exact Pantone color to ensure a consistent appearance in all of the items across the board. The result: a SWAG bag with style!

Ready to create one for your company? We’ll help you choose the best products to include, and our design expertise is included at no additional cost. Give SOBO a call at 888-752-0432 to put your SWAG bag together today!

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