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Embrace Nostalgia with a Victrola Record Player


By Dean Schwartz (SWAG Master): Picking the right SWAG is imperative. Whether for your employees or your customers, you’ll want to ensure that it’s made from quality material, that the item is useful to all, and that it will leave a long-lasting impression on the recipient; but with so many great products to choose from, and with the various demographics in mind, it can be difficult knowing which product will take their collective breath away. As always, SOBO is here to help. We’re constantly on the search for creative and unique products that everybody will love, regardless of age or background, and we’ve found a cutting-edge classic: the Victrola record player.

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What exactly is a Victrola, and what’s so special about it, you ask?  Originally, a Victrola was a brand of a phonograph from the Victor Talking Machine Company in Camden, NJ. Eventually the brand became so ubiquitous that it’s name was used as a generic term for any phonograph. Similar to when someone asks you to research something and they say, “Google it.” Victrola and the phonograph were synonymous for decades- and now it’s coming back! Let’s take a closer look at how and why they’ve made a resurgence.

Back to the Future with a Customized Victrola!

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Who wants an old-timey machine like this? Well, in case you haven’t noticed, nostalgia is in! In fact, “nostalgia marketing” is something brands from all industries are experimenting with. From high-waisted “mom” jeans, to fanny packs, and even a litany of 80’s/90’s remakes of classic movies and tv shows are having their moment once again. Nostalgia marketing is tapping into positive cultural memories from previous eras (The Lion King, anybody?!), designed to drive energy into modern campaigns. You can see how the Victrola is the perfect product to conjure up these positive vibes by blending music and classic design into one irresistible product.

But Victrola isn’t just rolling out the classics and calling it a day – they’re innovating! The rock speakers (posted below) are the perfect addition around any backyard, as they seamlessly blend into their environment while blasting tunes and keeping the party rocking.

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These aren’t just any old Victrolas. Of course, we had to add in some SWAG! Victrola and SOBO offer cutting-edge designs with unique features that give you the best of today’s technology, while still giving that nostalgic feeling people love. Choose from a wide range of classic designs while enjoying the ease of Bluetooth connectivity.

Simply turn on your vintage-looking Victrola and play your music digitally, or dust off those old records and pop one on. As always, SOBO can customize any Victrola with your company logo or brand message to further strengthen your company’s bond with the recipient.

Their technology and gorgeous product designs are second to none; the real beauty of Victrola, however, is their dedication to sound quality in every one of their stereos.

Ready to embrace the nostalgia? Give SOBO a call 888.752.0432 or email info@soboconcepts.com and we will help you choose the design and customizations that work best for you. And remember: always SWAG with Style!

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